Partner Activation

Jugo becomes our official digital events partner

Arsenal x Jugo

Jugo, the global leader in immersive virtual experiences, today announces a new global partnership with Arsenal Football Club creating new and exciting ways for supporters to engage with us, and bring them closer to the players and the sport they love in a dynamic 3D environment. 

While Emirates Stadium continues to attract a vociferous crowd on matchdays, many supporters worldwide can’t attend matches and instead interact with the club digitally. The partnership between us and Jugo will offer brand-new virtual experiences that will boost engagement for global supporters.

Jugo’s platform will give supporters the chance to enjoy a variety of events including, memorabilia auctions, Q&A sessions, interactive screenings and opportunities to meet players virtually. Jugo will bring the power of human interaction into each of these events, creating realistic virtual connections between supporters and the club. 

Arsenal x Jugo

Joseph Toma, CEO of Jugo, says: “Jugo is bringing people closer and revolutionizing the way in which leading sports teams are engaging with their global fan base.  Jugo will help Arsenal connect with global supporters by offering next-gen, immersive, digital, and player engagement events. When people feel purposeful and connected, anything is possible.” 

Juliet Slot, our Chief Commercial Officer, added: “We’re delighted to announce Jugo as our official digital events partner. By using Jugo’s cutting-edge technology, we can now offer unrivalled supporter engagement experiences, globally.

"Our relationship with supporters is at the heart of everything we do, and Jugo will allow us to further connect with our Arsenal family across the world.”

About Jugo

Jugo is the global leader in immersive virtual experiences. Founded in 2022 and headquartered in Bristol, England, with U.S. offices in New York City, Jugo is a cloud-based, experiential platform for reimagining how people connect, collaborate, and create in the digital world.

Jugo is the only platform that achieves true two-way engagement by placing people physically in a virtual world, without the need for virtual reality (VR) or augmented reality (AR) headsets. From inspiring in a one-to-one to engaging an audience of thousands, Jugo puts the power of real human engagement at the heart of every virtual connection.

For more information, visit their website, follow Jugo on Twitter, LinkedIn or YouTube or contact


UWCL Highlights | Arsenal Women 2-0 Bayern Munich

Take a look back on our incredible UEFA Women's Champions League quarter-final win and THAT Frida Maanum goal with official highlights.

Our Gunners pulled off a stunning aggregate comeback against Bayern Munich in front of a 20,000-strong Emirates Stadium crowd to progress to the semi-finals of the competition for the first time in a decade.

Click play on the video above to relive the match.

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